Founded in 1976, Sim Toyo Trading Company has successfully established itself as a complete solution provider in the food and beverage industry.We strive to pursue continuous excellence in delivering a commitment of quality, price and customer satisfaction to our clients to support their spectrum of businesses.With our firm belief in offering products of the highest quality at a competitive price, we work closely with our key partner - Kee Wee Hup Kee Food Manufacturer in understanding consumers needs and trends and developing a diversified range of EGO products that have made strong footprints in many parts of the world. In order to achieve our mission, we are dedicated and committed to serving our E3 motto Efficient, Effective & Excellence which is central to our operations.